Digital market is now an integral part of all marketing activities. The web is in almost every part of our lives and the online world is now just a touch away.
As marketers, there are a number of easy and low cost strategies to make the most of the online sphere
1. Pick your platforms
Every day there are new social media platforms created. From the well known sites such as Facebook and Twitter to lesser known ones such as Bebo and AskFM, it is important to choose the platforms that are most relevant to your business. The three most popular social media platforms in Australia are
These are a place to start, but it is also worth noting which platform is best suited by looking at their specific features and advantages
An important part of marketing is branding, what your company looks like online and offline. Can customers identify your company with one look? Or do they actually have to think about it?
A crucial part of digital marketing is ensuring that csutomers can identify your brand with ease across social media platforms and websites, this may involve using similar colour schemes and images, and consistent language.
Before you launch any new site, its a good idea to get a fresh pair of eyes to look over your overall online branding to see if they can make the connection between the platforms.
3. Market to your target segments
Not every person uses every social media platform, they all have different features that appeal to different segments so it’s worth investigating how your specific market interacts online.
Sites such as Pew Research often run studies about how markets use the internet so its worth doing some basic research before starting any new campaign.
How do you use digital marketing to further your business?