SEO, SEO, SEO. A term thrown around so often on the internet. But what does it really mean?
SEO stands for Search Engine Optimisation and refers to activities that attempt to improve search engine rankings on sites such as Google, Bing and Yahoo
This can be an important tool for marketers and business owners to increase the chance to business and awareness in customers when they search for certain terms on the web.
“Search engines typically assume that the more popular a site, page or document, the more valuable the information it contains must be”
Increasing a company or brand’s SEO can be a very complicated and convoluted process, however there are a number of simple actions and activities that can be undertaken to get started
1. Use Keywords
Keywords are a crucial part of SEO as they help the search engines to sift through masses of information to find query matches. To make the most of this tool, it is important to use consistent messaging across your website and social media platforms.
Examples of this would include using a ‘tagline’ when describing your product or service (e.g. BARLEYmax, The Healthy Grain) or when describing the product on your website or social media, referring it to by name rather than a general term (E.g. Weetbix is full of wholegrains, rather than – the cereal is full of wholegrains)
2. Create a website that is information rich
Sometimes even the most beautifully designed functional website can have content that is overlooked by search engines. These may include certain images, flash files, java and other files that are not valued by SEO.
Luckily there are ways to see what content is available! Websites such as MozBar and SEO Browser exist to show you what the search engines see by removing the “drama” of the website so that only text appears.
3. Use Descriptions
Describe, Describe, Describe
Another way to combat unreadable data is by using descriptions.
Describe your images, pages and links. Search engines can use these descriptions in the absence of text of viewable content to match search queries.
Another benefit of description is the chance to be optimised by Google Images (e.g. naming images Chobanitub1 rather than image1)
**It is also important to accurately describe your links (e.g. http://www.monsu.org.au/studentrights for a specific page about student rights)
- Average session duraiton
- New vs returning visitors
- Page views
- Geographical information
- Type of access (Mobile/desktop etc)